Life, Liberty, and the Pursuit of ...

I caught a Cadillac commercial the other night, and noticed their tagline is "Life, Liberty, and the Pursuit." (Note the serial comma and the omission of the rest of Thomas Jefferson's famous phrase.) It would appear that Cadillac's ad agency, Modernista! left out "of happiness" to make "the pursuit" more open. Maybe they don't believe that buying a Cadillac makes people happy.

It turns out that Cadillac's tagline was not only stolen from the Declaration of Independence, it wasn't even an original tagline for an automaker. Advertising Week's an adfreak.com blog notes that Honda used almost the same tagline a year earlier in the "relaunch" of the Civic.

"Almost," but not quite the same tagline. Honda's agency, RPA, did not use the serial comma. So, to stay to my principles, I'd have to lean towards buying a Cadillac.

Before doing so, I'll have to pursue considerably more cash. Which may will not make me happy, but could make my life a bit better.