Wednesday, May 9, 2007

The Dreaded "B" Word

We all love doing the creative stuff, but few of us are genuinely comfortable with the business side of being a professional copywriter, graphic designer, quilter, or cobbler.

For excellent advice about such thorny business issues as pricing strategy, prospecting for new business, tax issues, partnerships, dealing with employees, and managing clients, there is no better resource than Cam Foote's Creative Business.

At a minimum you should subscribe to the monthly pdf newsletter, which features articles on such subjects as understanding and using purchase orders, knowing how to protect intellectual property, conducting employee performance reviews, and dealing with conflicts of interest.

Most of the content in the newsletter, the book highlighted below, and the website seems geared more to graphic design, but virtually everything applies to any creative business, including (ahem) copywriting. There's also an advice section in which practical advice is given for specific situations.

I would be much better off financially if I had heeded a lot of the counsel provided by this resource. But, then I probably wouldn't be nearly as humble.


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